Coaxial Collective

Coaxial is a creator, media, and product studio rolled into one. Turning creators into founders, channels into companies, and audiences into customers.

Coaxial is a creator, media, and product studio rolled into one. Turning creators into founders, channels into companies, and audiences into customers.

Why YouTube

The future of commerce is built on authenticity.

The media landscape has changed. People now spend more time on YouTube than cable; setting the stage for the world’s largest shift in influence, connection, and commerce.

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Hours watched on YouTube every day

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Hours watched on YouTube every day

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hours watched every day on YouTube

Of all U.S. TV viewing time now belongs on YouTube

Of people discover new products and brands on YouTube

say they discover new brands or products on YouTube

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And growing creator economy as of 2025

coaxial collective

We see a world where creators lead the next generation of media companies and consumer brands. Coaxial exists to make that future real.

It starts with Measure Twice Media, our first creator led media company, and Muckender, our first product brand.

Measure Twice

Muckender

The future of commerce is built on authenticity.

The future of commerce is built on authenticity.

Let’s talk.

Let’s talk.

Let’s talk.